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Jun 14 2015

LinkedIn Advertising Fundamentals


LinkedIn Advertising Fundamentals
Size: 303MB | Duration: 1h 56m | Video: AVC (.mp4) 1280×720 15fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget. Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses. But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator. Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.

Topics include:
* Understanding LinkedIn ad options
* Budgeting strategies for Sponsored Updates
* Targeting text ads
* Targeting new audiences
* PPC vs. PPM big strategies
* Enterprise marketing with Sponsored Groups, Sponsored InMail, and Lead Accelerator


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